Australian Cigarette Packaging
generic, standardized or homogenous packaging, refers to packaging that requires the removal of all branding (colors, imagery, corporate logos and trademarks), permitting manufacturers to print only the brand name in a mandated size, font and place on the pack, in addition to the health warnings
and any other legally mandated information such as toxic constituents
and tax-paid stamps. The appearance of all tobacco packs is standardized
including the color of the pack.
http://www.guardian.co.uk/business/2012/aug/15/tobacco-plain-packaging-australia-court
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